So what exactly does ?WTS hypocrisy? mean to you - not in terms of acts of hypocrisy, but rather in terms of the people who are guilty of it?
I know the following is an act of hypocrisy, but it's an example of how the people use hypocrisy to excuse their own actions while keeping underlings under their thumbs.
While I was studying with the JWs, I worked as a volunteer for the Salvation Army. As you all are adequately aware, JWs have zero tolerance for anything that even looks remotely like another religion, including the SA. However, I needed volunteer hours in order to become accepted in my local college's teacher education program, so I went ahead with it.
When I finally worked up the nerve to ask to join the Theocratic Ministry School, one of the questions the overseer asked is if I cut all ties with the SA. However, I have since discovered that brothers and sisters have no qualms about buying articles of clothing from the SA. When I confronted some of them with this act of hypocrisy, I usually got a bunch of meaningless rhetoric in return.
It supports what you said about how they use the ends to justify the means. It's okay to shop at the SA because established JWs can save money. However, it is not okay for me, a person new to their indoctrination, to work there, even though doing so means gaining a career down the line. This is all just another example of how they like to keep the microscope on new recruits and make sure they don't "drift."